When someone asks me, “What according to you, would be the most important technology in the future?” Without much consideration, my answer is Augmented Reality. A world where the virtual and real co-exist. That is what the future holds for us.
The beginning to this has happened and Noida is all set to witness it on 1st October 2018 with Virtu AR’s flagship device, Vivid. It is a 3D augmented reality-based, gesture-controlled device, using which people can virtually try the clothes.
With Kraus Jeans, a popular Mumbai based women clothing brand, Vivid is ready to give people a taste of future in the GIP Mall Noida. This first in Noida is what is going to become a part of everyday shopping in future and Virtu AR is all set to help people become comfortable with this new cool tech.
HOW TO USE VIVID?
Don’t worry it is just like riding a bike that seems difficult at first but once you have a hang of it, you won’t feel any challenge. With a simple UI, Vivid helps you try clothes on. It also helps in shortlisting them by providing an option of a wishlist. Here is a stepwise guide to how to use the device with a reference video:
- Step onto the footrest and let Vivid scan your body.
- Select the category and size.
- Try hundreds of clothes by simply moving your closet up and down with hand gestures.
- Add the pieces you liked in your shopping bag and click “BUY.”
- Simply pay at the counter and collect your order.
No more hassle of looking at 50 different jeans and getting confused, which are the ones you should try. As Virtu AR says, why pick when you can try all? Try without a hassle and then make your decision.
Change is difficult and what Virtu AR is trying to achieve is changing the way people have been shopping for a long time. The experience Virtu AR gives to its users creates a sense of connection with the brand. It gives the ease of shopping to the customer where he can shortlist a set of clothes from a huge inventory in simply no time at all.
LET’S CHANGE THE WAY WE HAVE BEEN SHOPPING SINCE AGES. SO PAY A VISIT TO KRAUS JEANS AT GIP MALL, NOIDA AND SHARE YOUR VIRTUAL SHOPPING EXPERIENCE WITH US.
Saurabh Pradhan, Professional photographer, Entrepreneur, Digital Marketer, Food enthusiasts, an event planner who loves exploring the city.